What Internet Marketing Companies Can Learn From Pokemon Go
There's something to be said about augmented reality and the various ways it has been used in technology. The most recent - and among the most popular - has been the app known as Pokemon Go. Even though the app in question came out in July, the fact that the app in question is still being used cannot be ignored. If you'd like to know what this app is all about, from its premise to its appeal, here are details that Internet marketing companies can provide.
For those who do not know, Pokemon Go was released this past July across mobile devices. The premise of the app was to simulate the act of catching wild Pokemon, not unlike the long-running video game series itself. When the app first came out, it became a huge hit, even going so far as to topping the App Store's "Top Grossing" and "Free" charts in less than a day. Needless to say, this has become the app for reputable firms like fishbat to look out for.
One of the main reasons why Pokemon Go became so popular has to do with engagement. While video games themselves can be quite gripping, it's easy to see that not everyone is enticed by them. However, when you bring the experience to devices that most people own - smartphones, in this case - entry becomes more welcoming. In addition, it's unlikely that other devices could create such accessible experiences as mobile devices have.
One can make the argument that Internet marketing companies, as well as others in business, can learn a lot from Pokemon Go. Perhaps the biggest takeaway is that one doesn't necessarily have to be a fan of a brand to become engaged. Even those who aren't tremendous Pokemon fans have not only downloaded this app but enjoyed it as well. It also shows that with new technology, Face Swap being another contemporary example, new ideas will have to be recognized.
As you can see, Pokemon Go has seen tremendous engagement since its release date and it's easy to see why. It has taken a desire that many longtime fans have had and made it as close to reality as possible. One can also make the claim that it silenced many critics that believed that Nintendo couldn't thrive in the mobile market. As we have come to learn, though, this couldn't have been further from the truth.
For those who do not know, Pokemon Go was released this past July across mobile devices. The premise of the app was to simulate the act of catching wild Pokemon, not unlike the long-running video game series itself. When the app first came out, it became a huge hit, even going so far as to topping the App Store's "Top Grossing" and "Free" charts in less than a day. Needless to say, this has become the app for reputable firms like fishbat to look out for.
One of the main reasons why Pokemon Go became so popular has to do with engagement. While video games themselves can be quite gripping, it's easy to see that not everyone is enticed by them. However, when you bring the experience to devices that most people own - smartphones, in this case - entry becomes more welcoming. In addition, it's unlikely that other devices could create such accessible experiences as mobile devices have.
One can make the argument that Internet marketing companies, as well as others in business, can learn a lot from Pokemon Go. Perhaps the biggest takeaway is that one doesn't necessarily have to be a fan of a brand to become engaged. Even those who aren't tremendous Pokemon fans have not only downloaded this app but enjoyed it as well. It also shows that with new technology, Face Swap being another contemporary example, new ideas will have to be recognized.
As you can see, Pokemon Go has seen tremendous engagement since its release date and it's easy to see why. It has taken a desire that many longtime fans have had and made it as close to reality as possible. One can also make the claim that it silenced many critics that believed that Nintendo couldn't thrive in the mobile market. As we have come to learn, though, this couldn't have been further from the truth.
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